Sound familiar?

Slide to see the difference

Excel files, lost emails, sticky notes and overpriced licences. Or one tool, designed for you.

TODAY
clients_FINAL_v3 (2).xlsx
ClientStatusFollow-up
Roy???call
Gagnonquote sent?
Tremblaysee emailurgent
RE: RE: FW: quote ??Marie Gagnon · 6 days ago
Hi, did you get my request?
Call Mr. Roy back!!
(Tuesday?)
Brossard quote → who’s on it?
🔒 Locked featureUpgrade to the Enterprise plan to customize your stages.
CRM licences · 12 users
$1,068 / month
WITH YOUR CRM
BBoréalYour CRM
▦ Dashboard
◉ Clients
▤ Quotes
▣ Calendar
⚑ Team
Hi Julie 👋Everything in one place
Clients✓ No more Excel file
Famille RoyVisit bookedMarie GagnonQuote sentTremblayReminder tomorrow
Today’s reminders✓ No more sticky notes
⏰ Call Mr. Roy backTuesday 10 AM · auto⏰ Follow up on S-1027In 3 days · auto
Soumissions✓ No more lost emails
✉ S-1027 · Marie GagnonSent · opened twice✉ S-1024 · BrossardDraft · Marc
Your pipeline✓ Your stages, no upgrade
Lead 6Visit 4Quote 5Signed 6
Team✓ Everyone knows what to do
👤 Marc · Brossard basementQuote due Friday👤 Julie · Rosemont duplexVisit Thursday 9 AM
Cost✓ No more licences
$0per-user licence fees · you only pay for what you use
⇆
✕Today: information is scattered, follow-ups fall through the cracks and you pay for locked features.
✓With your CRM: every client in one place, follow-ups go out on their own and you only pay for what you use.

Off-the-shelf or custom

The right tool, not the biggest

An off-the-shelf CRM works for many businesses. Custom makes sense when your process is your competitive edge.

OFF-THE-SHELF CRM
OpportunitiesStandard template
Stage 1

Opportunity #1042

Opportunity #1043

Stage 2

Opportunity #1038

Stage 3

Opportunity #1031

Closed

Opportunity #1027

🔒 +1 user = +1 licence

Quick to start, built for everyone

  • Generic stages and fields to work around
  • Monthly per-user licences
  • Advanced features locked behind higher plans
VS
APS CUSTOM CRM
Boréal · ProjectsBuilt for you
Lead

Marie GagnonKitchen

Roy familyReminder Tue.

Visit

RosemontJulie · Thu.

Quote

BrossardGST/QST ✓

Signed

LongueuilQBO ✓

Designed around your processes

  • Your stages, your fields, your documents, your rules
  • Only what your team actually needs
  • Quotes with GST and QST, follow-ups and appointments built in
Our commitment: if an off-the-shelf CRM meets your needs, we’ll tell you. We’re also a certified monday.com partner: we recommend what fits you, not what costs the most.

What we can build

Every module, built your way

Pick a module to see what it looks like.

Boréal · Sales pipeline
Lead 3
Marie GagnonKitchen · $24,500
Roy familyHome addition · $62,000
Laval condosFlooring · $8,200
$94,700
Visit 2
Rosemont duplexJulie · Thursday 9 AM
Magog cottageMarc · Friday
$73,000
Quote 2
Brossard basementSent · $18,900
Verdun bathroomOpened twice · $12,300
$31,200
Signed 2
Longueuil kitchenInvoiced · $31,500
Boucherville deckDeposit received · $9,800
$41,300
MG
Marie GagnonLongueuil · client since 2026
KitchenReferralPriority
Phone450 555-0142
Value$28,168
OwnerJulie L.
Next stepVisit Thu.
SourceWebsite
✉Quote S-1027 sentToday, 10:12 AM · opened twice
☎Qualification callYesterday · 12 min · note by Julie
📎Kitchen_plans.pdf addedYesterday · uploaded by the client
📅Visit bookedThursday Oct. 22 · 10 AM · via Calendly
✎Note: flexible budget, wants quartzMonday · Julie L.
✦Lead created from the websiteMonday · “Kitchen” form
QUOTES-1027 · Kitchen renovationMarie Gagnon · October 19, 2026
Boréal
Demolition and prep3,200.00
Custom cabinets14,800.00
Quartz countertop4,100.00
Installation and finishing2,400.00
Subtotal24,500.00
GST 5%1,225.00
QST 9.975%2,443.88
Total$28,168.88
SENT
QUOTE TRACKING
✓Created by Julie10:02 AM · “Kitchen” template
✓Sent to Marie10:12 AM · PDF + signing link
👁Opened twice10:40 AM and 1:05 PM
⏱Auto follow-up scheduledIn 3 days if no reply
✎E-signatureWaiting on the client
⏱S-1027 unanswered for 3 days
Personalized follow-up sent to Marie
auto · 9 AM
📅Visit reminder 24 h before
Text sent to Rosemont duplex
auto · 10 AM
✓Contract signed: Longueuil kitchen
Deposit invoice created in QuickBooks
auto · 11 AM
⚑Lead with no follow-up for 48 h
Julie is notified: Roy family
auto · 1 PM
☆Job completed
Google review request sent to the client
auto · 2 PM
LEADS · OCT.38+12%
QUOTES21+4
CONVERSION42%+6 pts
FORECAST REVENUE$186k+18%
May
Jun.
Jul.
Aug.
Sep.
Oct.
RolePipelinePipe.QuotesQuotesAmountsAmtsReportsRep.
SROwner✓✓✓✓
JLSales✓✓✓🔒
MBEstimator✓✓🔒🔒
ADField🔒🔒🔒🔒
WHAT ALEX SEES (FIELD)Today · 3 work orders
8 AM · Rosemont duplexInsulation
11 AM · Magog cottageMeasurements
2 PM · Longueuil kitchenFinishing

🔒 Amounts and margins hidden

Your project · Gagnon kitchen
Request
Quote
Visit
Work
Quote S-1027 · $28,168.88Sign online
Drop your plans or photos here, or browse
📄 Kitchen_plans.pdfReceived ✓
🖼 Current_photos (6)Received ✓
📄 Colour_choices.pdfTo provide
MESSAGES
Julie · BoréalHi Marie, your visit is confirmed for Thursday at 10 AM.
MariePerfect! I’ve added photos of the current kitchen.
Julie · BoréalThanks, the estimator will have them with him.

Who it’s for

The same CRM for everyone? Never.

Pick an industry: stages, fields and automations change with you.

B
BoréalCRM · Renovations
Pipeline
Clients
Quotes
Calendar
Reports
Pipeline+ New
CUSTOM FIELDS
KEY AUTOMATION

Our method

Designed with you, built by us

A good CRM isn’t improvised. We understand your business before we build anything.

01

Discovery

We meet your team: how you sell, who does what, what’s holding you back.

02

Process mapping

We document your processes, fields and business rules, step by step.

03

Approved mock-up

You test the screens before we build. We adjust until it’s right.

04

Build

We build, connect your tools, migrate your data and test every scenario.

05

Training and support

We train your team and evolve the CRM as you grow.

A dedicated project managerOne point of contact, from the first call to go-live.
You stay the ownerYour CRM and your data belong to you.
In English and FrenchScreens, documents and training in your team’s language.
YOUyour CRM

Integrations

Your CRM, at the heart of your tools

We connect it to what you already use, with Zapier and our custom integrations. No more re-entering data between apps.

  • ✓QuickBooks Online: quote accepted, invoice created.
  • ✓Your other apps: we connect the tools you already use, so information flows without re-entry.
  • ✓Claude: file summaries, follow-up drafting and answers to your questions.

FAQ

Before you get started

How much does a custom CRM cost?

It depends on your processes, modules and integrations. After the discovery call, we give you a clear estimate, broken down by phase, with no surprises.

How long before we can use it?

We deliver in phases: the essential modules first, then the rest. Your team starts using it quickly, without waiting for the end of the project.

Why not an off-the-shelf CRM?

Sometimes it’s the best option, and we’ll tell you. Custom makes sense when your processes are unique or when licences cost more than the tool brings in.

Can we import our current data?

Yes. Excel files, old CRM, contact lists: we clean up and migrate your data into the new structure.

What if our needs change?

Your CRM evolves with you. We add stages, fields or modules as you grow.

Free demo · 30 minutes

Want to see it for real? We’ll show you live.

Tell us how you sell: we’ll show you what your CRM could look like, with your stages and your tools.

Custom CRM
◷ 30 minutes
  • Review of your sales process
  • Examples of CRMs built for local SMBs
  • QuickBooks Online, Gmail and Calendly integration
  • Honest advice: custom or off-the-shelf CRM
Your CRM at work
New2
Roy familyWeb form
Laval condosInbound call
Quote1
Rosemont duplexSent yesterday
Won1
Longueuil kitchenInvoice created ✓
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